Examining Media Advocacy for Environmental Protection in Makurdi LGA, Benue State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Environmental protection has emerged as a pressing global concern, and media advocacy plays a crucial role in raising awareness, influencing public opinion, and driving policy changes. In Makurdi LGA, Benue State, environmental challenges such as deforestation, waste mismanagement, and flooding have severely impacted livelihoods and biodiversity. The media, particularly local outlets, serve as critical tools for advocacy by highlighting these issues and encouraging community and governmental action. Through campaigns, investigative reporting, and public service announcements, the media can bridge the gap between policymakers and citizens, fostering a collective effort toward sustainable environmental practices (Ajayi & Oche, 2024).
1.2 Statement of the Problem
Despite the importance of media advocacy, environmental issues in Makurdi LGA often receive limited and inconsistent attention. This neglect is attributed to factors such as insufficient journalist training on environmental reporting, a lack of financial resources, and limited collaboration with environmental experts. Consequently, public awareness and governmental response remain inadequate. This study seeks to explore the role of media advocacy in promoting environmental protection in Makurdi, identifying challenges and opportunities for improvement.
1.3 Objectives of the Study
- To assess the role of media advocacy in promoting environmental protection in Makurdi LGA.
- To identify the challenges faced by the media in advocating for environmental protection.
- To recommend strategies for enhancing media advocacy on environmental issues.
1.4 Research Questions
- How does media advocacy promote environmental protection in Makurdi LGA?
- What challenges hinder effective media advocacy for environmental protection?
- What strategies can improve media advocacy for environmental issues in Makurdi?
1.5 Research Hypotheses
- H0: Media advocacy does not significantly influence environmental protection in Makurdi LGA.
- H1: Enhanced media campaigns increase public awareness of environmental protection.
- H2: Collaboration between media and environmental experts improves advocacy effectiveness.
1.6 Significance of the Study
This study contributes to understanding the critical role of media in addressing environmental challenges in Makurdi LGA. It provides insights for journalists, policymakers, and environmental organizations to enhance advocacy efforts, encouraging sustainable practices and community involvement.
1.7 Scope and Limitations of the Study
The study is focused on media advocacy for environmental protection within Makurdi LGA, Benue State. It does not cover other advocacy areas or regions.
1.8 Operational Definition of Terms
- Media Advocacy: The use of media to promote and influence policies and practices related to social or environmental issues.
- Environmental Protection: Actions aimed at conserving natural resources and preventing environmental degradation.
Public Awareness: The level of understanding and knowledge the public has about environmental issues.
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